Any other costs?
Just one you can count on: your web address, about $12 a year. Your first year is included in your build, and with care it’s covered, so there’s nothing to renew.
Everything else is optional, only if you want it. Sending email from your own address is about $3 a month. A newsletter is free up to 100 subscribers, then about $9 a month (care covers both, the newsletter up to 1,000 subscribers). Online booking lives in your own Cal.com account, free for one person, and it can take payments through your own Stripe. Taking card payments costs about 3% + 30¢ per payment (it varies a little by payment company).
Hosting is free, forever (and if that ever changed, I’d move your site for free). These are estimates as of September 2026.
What does care include?
As your web faery, simply email me an update and poof, your website is updated. New hours, a price, a photo, a holiday closure: I’ll take care of it, usually within 2 business days. I make your changes whenever you ask, with no hours to count and no price to wait on for the little things. Anything big, like a new page, I’ll quote first.
Your web address, sending email from your own address and your newsletter (up to 1,000 subscribers) are all covered, all on one bill. I keep your Google profile fresh too: hours and holidays, new photos, a monthly post, and a review card for your counter. Got an event coming up? I’ll design you a flyer in your brand, one a month.
It’s $69 a month, or $690 a year (two months free). Billing starts after your 30 days of settling in, not at launch, so your free tweaks lead straight into care, with no gap. Cancel anytime, and your site stays yours. Fixes for anything I got wrong are always free, with or without care.
Is it worth it? Care is for when you’d rather not think about your website at all: I make every change for you, keep your Google profile fresh, design a flyer a month, and your web address, email and newsletter are covered. If you’re happy updating the basics yourself and only need me now and then, paying as you go costs less, and that’s fine too. The two-minute quiz does the math with your own answers.
Can I change things myself?
A few things, yes. From your portal you can update your hours, holiday closures, the banner at the top, prices, your contact details, your booking link, upcoming events (with a flyer if you have one), and the photos I’ve marked as swappable. Changes show on your site right away.
Everything else, like new sections, layout, wording or design, is mine to do: just email me.
Already have booking?
Keep it. Your Book now button goes straight to the booking app you already use (Vagaro, Square, Acuity, FitDegree and the like), so nothing changes for you or your clients. That button comes with Mother and Crone.
With care, I keep it current for you. If your link or your app ever changes, just email me and I’ll update it.
How do changes work without care?
Send me one email with everything you’d like changed. I’ll reply with a price before I start ($100 an hour; most small changes, like new hours, a price or a photo, come to about $25 to $50). Nothing starts until you say yes. Fixes for anything I got wrong are always free. If you find yourself writing more than once or twice a month, or you’d simply rather not think about it, care is there anytime.
How does paying work?
Half to start (it holds your spot) and half at launch, by card or bank transfer.
Founding clients get half off the build, and half off care for as long as they keep it: $35 a month or $350 a year.
Can I start small and add more later?
Yes. Start with what you need now. When you’re ready for more pages, booking or selling, what you paid counts toward the bigger build, so moving from Maiden to Mother, or Mother to Crone, never means paying twice.
Not sure where to start? The two-minute quiz suggests one.
How long does it take?
About 2 weeks for Maiden, 3 for Mother and 4 for Crone, counted from when your content is in. You’ll see a draft in about a week, then two rounds of changes. More rounds are priced the same way ($100 an hour), and I’ll tell you the price first.
No rush, but if your content isn’t in 30 days after you say yes, I’ll nudge you kindly, and at 60 days the project closes so neither of us is left hanging. Your deposit covers the work done so far, and if you pick it back up within a year, it counts toward finishing.
What if I want to leave?
It’s easy and free. Everything is yours, and your web address is already in your name. I move it all over to you within a week, and your site never goes down. That’s your web address, your site files and your newsletter list.
Monthly care ends at the end of the month you’ve paid for, and with yearly care, unused full months are refunded.
Will people find me on Google? (SEO)
Your site is built to be found: fast, phone-first, with clear titles and descriptions for Google, your business details written so Google can read them, and a photo preview when someone texts your link. Every build also sets up your Google Business Profile, the listing on the map, and with care I keep it fresh for you: the right hours on holidays, new photos and a monthly post.
What I won’t do is promise you’ll outrank a national chain. Nobody honestly can.
Do I have to write everything?
Nope. You answer a few easy questions about your work, by email or in a chat if you’d rather talk, and I write your words from that. You read them, tell me anything that doesn’t sound like you, and I fix it.
And if you make your own art, like flash, lettering, patterns or drawings, send it over and I’ll build it into your site: headers, dividers, buttons, backgrounds, even the little animation. It should look like you made it, not like a template.